Based on best practices and your know-how, I want you to help me determine if this advert has any red flags: Marketing Manager, Social Media- job post SeaWorld San Diego Job Overview: Enthusiastically represents SeaWorld Parks & Entertainment by displaying a positive attitude, maintaining a high level of energy and commitment to quality throughout all aspects of the job. Social media marketing pro? We’ve got the best job in San Diego! Come join us in running the social media accounts for SeaWorld San Diego and the brand new Sesame Place San Diego! As the Social Media and Content Marketing Manager for SeaWorld San Diego and Sesame Place San Diego, you have an exciting opportunity to be the outward voice of the company to our fans. Job Duties and Responsibilities: Plan, manage and execute parks’ (SeaWorld San Diego) social media calendars, based on park content and brand initiatives, retail offers and consumer events. Develop and implement social media marketing strategies to drive engagement, increase brand awareness, and ultimately convert on the park’s attractions, events, and offerings. Create and curate engaging content for various social media platforms including Facebook, Instagram, Twitter, TikTok, and YouTube. Plan and execute paid social media campaigns to reach target audiences, generate leads, and increase ticket sales. Planning and development of animal and rescue content, telling the story of our company’s commitment to conservation and animal care. Manage and partner with content producer (photo / video), to curate and create content to share on social channels. Content including but not limited to new attractions, special events, zoological programs, retail, food and beverage and overall scope of experiences. Collaborate with community management staff and guest services to ensure we deliver the best social engagement. Work with a variety of agencies and internal resources to develop creative assets for use in organic, paid media and digital channels, as well as in park. This includes leading and organizing content and brand shoots. Organize and traffic paid social creative, copy and details for media agency Coordinate with in-park teams for video and photo shoots, including Public Relations, Zoo, Veterinary, In-Park Revenue Teams and Corporate Partners Execute and direct photo/video shoots for key company milestones/announcements Closely collaborate with various departments to achieve park and company goals. Analyze and present content and social performance to executive leadership on a regular basis. Manage and organize the internal asset library Other special projects as assigned. All duties include Sesame Place San Diego Communicate professionally and effectively with Ambassadors, Vendors and our Guests Perform other duties as assigned. Occasionally assist other locations and areas in the park as needed. Qualifications: 3-5 years practical experience in social media marketing and content creative or related field Experience in content development and driving social audience growth and engagement strategies. Proven ability to drive business development using digital marketing channels. 18 years of age or older. Education: Bachelor’s degree in Marketing, Digital Media, Communications or related major Competencies: Deep knowledge of the latest social media platforms, trends and regulations (Facebook, Twitter, Instagram, TikTok, YouTube, etc.) Ability to create high quality, attention-grabbing content on the fly Editorial mindset that understands the content audiences consume, and how to transfer those preferences into our company brand-voice Ability to manage and prioritize diverse and complex projects while meeting stringent deadlines. Excellent communication skills (written and oral) with an ability to adapt communication style to various audiences. Ability to work in a fast-paced, demanding environment. Proficient in Microsoft Office, Teams & social media management platforms (Khoros, Hootsuite, etc) Intermediate experience with Photoshop and video-editing software (iMovie, Final cut Pro. Etc.) and photo/video asset capture Experience with google analytics and other social media platform metrics Responsibility for Others: Maintain a safe work environment and adhere to safety requirements. Physical Requirements: Must be able to lift, push, pull and/or carry up to 50 lbs. Regular use of hands and fingers; reach with hands and arms; stoop, kneel, crouch or crawl. Position engages in extensive walking and standing throughout entire work shift and climb/ascend heights, if needed. Stand for prolonged periods of time. Perform the following physical activities: kneeling, squatting, bend floor-to waist/waist-to-overhead, reach overhead, simple grasp and fine hand manipulation tasks (use of tools/keyboard/writing) Position may be exposed to fumes, dust, odors and cold/heat temperature extremes Perform cleaning duties; including use of cleaning chemicals Must be flexible in work locations as placement will depend on business needs and career development opportunities Availability: Available to work varying shifts or hours based on park hours, i.e. be able to work opening and closing shifts, nights, weekends, and Holidays. Training: Park wide trainings including Implicit Bias and as needed. Work Conditions: Work indoors and in outside weather conditions (i.e., direct sunlight, wet and/or humid) Able to handle multiple tasks in a fast-paced environment. Able to work in an environment with moderate noise levels. Must be able to manage time wisely and set priorities effectively. Able to positively interact with guests and co-workers of all ages, different ethic/cultural backgrounds and/or language, and individuals with special needs. Compensation: $75,000 - $85,000 Annually