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I'll be pasting in a job description for a VP of Sales role I'll be interviewing for. Based on the job description, highlight the 5 most important skills. Then help me discover ways to showcase those particular skills in engaging answers during the interview. The VP of Sales Manager will be responsible for the execution of a local market sales strategy for our Under 500 Buyer Group consistent with Cigna's overall value proposition that achieves improved client and customer retention, improved competitive positioning and increased membership and earnings growth while maintaining a strong brand reputation in the market. This role will lead a team in the delivery of state of the art consultative solutions that address client and customer issues around health and wellness, productivity and security. Reports directly to the Market President and is a member of the local senior leadership team in the market. This position must have demonstrated superior capabilities in leadership, driver of business and sales plan execution, strong influencing and negotiation skills, distribution management and an ability to successfully lead in an ambiguous and changing market. Responsibilities: Full accountability for sales organizational performance Coaches individuals in professional development Works with staff to build and execute individual development action plans Coaches team in their individual development needs. Oversees and provides input to the development of market specific sales plan Provides input to the development and execution of local marketing strategies Develops and maintains strong intelligence capability through customer/broker contact and formal competitive analysis Manages the development and execution of the market strategy to achieve sales plan Achieves sales/membership growth and persistency goals Achieve/exceed earnings plan Ensures account specific development plans promote profitable growth and a truly integrated Cigna product portfolio Works with Client Management and Client Strategy staff to ensure an integrated approach to account development strategies and proactive service strategy Works with Client Managers to manage the renewal and presentation process for assigned customers Develop and execute tactical plans to achieve organizational objectives Ensures completion of all strategic planning; holds systematic meeting schedules with staff, producer and customers Completes all reporting requirements on time Monitor critical metrics/dashboards to identify operational strengths, weaknesses and opportunities for improvement Qualifications: Bachelor's Degree or equivalent work experience 8+ years of industry related experience; minimum of 5 years of sales experience required Sales management experience preferred, including recruitment, selection and development of new sales representatives Excellent knowledge of sales management process to be responsible for developing and executing account penetration strategy with Sales and Account Management teams Excellent negotiation and influencing skills, including public speaking and presentation skills Proven ability to lead a sales team and develop staff Demonstrated leadership skills required to support a strong sales growth result Enjoys working hard and looks for challenges; able to act and react as necessary, even if limited information is available; not afraid to take charge of a situation; can overcome resistance to leadership and take unpopular stands when necessary Comfortable dealing with and managing an ever-changing, highly competitive industry/ environment; communicates optimism and confidence in the future Proven experience building a competitive sales force and leading a multidisciplinary team of professionals If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. About Cigna Healthcare Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Based on the job description, the five most important skills for the VP of Sales role are:

  1. Leadership skills: The ability to lead a sales team and develop staff, as well as demonstrated leadership skills required to support strong sales growth.
  2. Sales management skills: Excellent knowledge of the sales management process to be responsible for developing and executing an account penetration strategy with Sales and Account Management teams.
  3. Strategic thinking: The ability to develop and maintain a strong intelligence capability through customer/broker contact and formal competitive analysis, as well as to provide input to the development and execution of local marketing strategies.
  4. Communication and influencing skills: Excellent negotiation and influencing skills, including public speaking and presentation skills.
  5. Business acumen: The ability to achieve sales/membership growth and persistency goals, as well as to achieve/exceed earnings plan.

To showcase these skills during the interview, here are some possible answers:

  1. Leadership skills: "I believe that a great leader should be able to inspire, motivate and empower their team. At my previous company, I led a team of sales professionals and was able to foster a positive and productive work culture. I provided ongoing training and development opportunities, which led to improved sales performance and a high level of employee engagement. I also believe in leading by example, and I was always willing to roll up my sleeves and work alongside my team to achieve our goals."

  2. Sales management skills: "In my previous role, I was responsible for developing and executing a sales strategy that resulted in significant revenue growth for the company. I collaborated closely with the Sales and Account Management teams to identify new business opportunities and to develop targeted account penetration strategies. I also implemented a performance management system that tracked key metrics and provided regular feedback to the team. As a result, we were able to exceed our sales targets and increase our market share."

  3. Strategic thinking: "I believe that having a deep understanding of the market and our competitors is critical to developing a successful sales strategy. I make it a priority to stay up to date on industry trends and to conduct regular competitive analyses. This enables me to identify new opportunities and to develop targeted marketing campaigns that resonate with our target audience. I also believe in the importance of building strong relationships with our customers and partners, and I regularly engage with them to gather feedback and insights."

  4. Communication and influencing