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I'm applying for a VP of Sales role I'll be interviewing for. Based on the below job description, can you please provide me with 10 interview questions that are specific to this role? The VP of Sales Manager will be responsible for the execution of a local market sales strategy for our Under 500 Buyer Group consistent with Cigna's overall value proposition that achieves improved client and customer retention, improved competitive positioning and increased membership and earnings growth while maintaining a strong brand reputation in the market. This role will lead a team in the delivery of state of the art consultative solutions that address client and customer issues around health and wellness, productivity and security. Reports directly to the Market President and is a member of the local senior leadership team in the market. This position must have demonstrated superior capabilities in leadership, driver of business and sales plan execution, strong influencing and negotiation skills, distribution management and an ability to successfully lead in an ambiguous and changing market. Responsibilities: Full accountability for sales organizational performance Coaches individuals in professional development Works with staff to build and execute individual development action plans Coaches team in their individual development needs. Oversees and provides input to the development of market specific sales plan Provides input to the development and execution of local marketing strategies Develops and maintains strong intelligence capability through customer/broker contact and formal competitive analysis Manages the development and execution of the market strategy to achieve sales plan Achieves sales/membership growth and persistency goals Achieve/exceed earnings plan Ensures account specific development plans promote profitable growth and a truly integrated Cigna product portfolio Works with Client Management and Client Strategy staff to ensure an integrated approach to account development strategies and proactive service strategy Works with Client Managers to manage the renewal and presentation process for assigned customers Develop and execute tactical plans to achieve organizational objectives Ensures completion of all strategic planning; holds systematic meeting schedules with staff, producer and customers Completes all reporting requirements on time Monitor critical metrics/dashboards to identify operational strengths, weaknesses and opportunities for improvement Qualifications: Bachelor's Degree or equivalent work experience 8+ years of industry related experience; minimum of 5 years of sales experience required Sales management experience preferred, including recruitment, selection and development of new sales representatives Excellent knowledge of sales management process to be responsible for developing and executing account penetration strategy with Sales and Account Management teams Excellent negotiation and influencing skills, including public speaking and presentation skills Proven ability to lead a sales team and develop staff Demonstrated leadership skills required to support a strong sales growth result Enjoys working hard and looks for challenges; able to act and react as necessary, even if limited information is available; not afraid to take charge of a situation; can overcome resistance to leadership and take unpopular stands when necessary Comfortable dealing with and managing an ever-changing, highly competitive industry/ environment; communicates optimism and confidence in the future Proven experience building a competitive sales force and leading a multidisciplinary team of professionals If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. About Cigna Healthcare Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

  1. Can you describe a time when you successfully developed and executed a local market sales strategy that led to increased membership and earnings growth while maintaining a strong brand reputation in the market?

  2. How do you develop and maintain a strong intelligence capability through customer/broker contact and formal competitive analysis, and how do you use this intelligence to inform sales and marketing strategies?

  3. What methods do you use to recruit, select, and develop new sales representatives, and how do you ensure that they are aligned with the company's overall value proposition?

  4. How do you coach individuals in professional development, and what specific development action plans do you create with staff to ensure that they are meeting their individual development needs?

  5. How do you ensure that account specific development plans promote profitable growth and a truly integrated Cigna product portfolio, and what steps do you take to manage the renewal and presentation process for assigned customers?

  6. Can you describe a time when you had to overcome resistance to leadership and take unpopular stands when necessary to achieve sales growth results?

  7. How do you monitor critical metrics/dashboards to identify operational strengths, weaknesses, and opportunities for improvement, and what specific metrics do you prioritize in your role?

  8. How do you ensure an integrated approach to account development strategies and proactive service strategy with Client Management and Client Strategy staff, and what methods do you use to measure success?

  9. Can you describe a time when you successfully built a competitive sales force and led a multidisciplinary team of professionals, and what specific steps did you take to achieve this?

  10. How do you stay up-to-date with changes in the highly competitive healthcare industry, and what methods do you use to communicate optimism and confidence in the future to your team?