Sure, here's a customer persona profile for a Youth to the People skincare customer:

Name: Sarah

Demographics:

• Age: 27
• Gender: Female
• Occupation: Marketing Manager
• Marital Status: Single
• Income: $75,000/year

Psychographics:

• Personality: Sarah is a driven and ambitious individual who takes great pride in her appearance. She is confident and values self-care as an important part of her daily routine.
• Lifestyle: Sarah enjoys spending her free time trying new restaurants, attending yoga classes, and traveling. She is health-conscious and tries to maintain a balanced diet and exercise regularly.
• Values: Sarah values sustainability and is conscious of the impact her purchases have on the environment. She is also passionate about supporting brands that align with her values.
• Interests: Sarah is interested in beauty, wellness, and self-care. She enjoys keeping up with the latest trends and is always looking for new products to try.

Behaviors:

• Shopping Habits: Sarah is a frequent online shopper and enjoys browsing social media platforms for inspiration. She is willing to spend more money on high-quality products that offer visible results.
• Skincare Routine: Sarah is dedicated to her skincare routine and uses a combination of serums, moisturizers, and sunscreens. She prefers clean beauty products that are free from harsh chemicals and artificial fragrances.
• Brand Loyalty: Sarah is loyal to brands that she feels are transparent about their ingredients and manufacturing processes. She is willing to try new brands but only if they align with her values and meet her expectations.

Based on this profile, a Youth to the People customer is likely to be a young, health-conscious individual who values sustainability and transparency. They are interested in clean beauty products and are willing to invest in high-quality skincare that offers visible results. They are also likely to be loyal to brands that align with their values and offer products that meet their expectations.